Concepting, Photoshoot Conduction, Copywriting,

Content Creation (static, video and print)

With our primary audience in mind, our consumers who have allergies or shop for their children with allergies, the content I developed evokes ELF's mission of creating products that fans can love and trust. With an engaged community on social media, I designed different pieces that highlighted new product launches, seasonal content and topic specific. Working closely with the brand managers and social media team, I developed both digital and print work.