Concepting, Art Direction, Photoshoot Oversight, English/Spanish Copy Translations

With over six decades of history, LALA is proud to be a staple in many Mexican homes through its vibrant and authentic Mexican sabor. A well known name in Mexico, they're starting to grow in US households through their vast line of products, from yogurt smoothies to the #1 crema in Mexico. I was tasked to help elevate their visual assets to match the vibrancy and wonderment of their products and roots. This started with a campaign based in the magical escape to the fantastical world of LALALANDIA, later evolving to a world closer to a surreal home and lifestyle known as Lovin' LA Vida LALA which came through in one of their first 30s brand spots. I was able to apply my fluency in Spanish for certain creative assets that would be shown to hispanic targets.  

​

Awards: Platinum in the 2023 Hermes Creative Awards for "Welcome to LALALANDIA!" (Social Media Campaign)