With over six decades of history, LALA is proud to be a staple in many Mexican homes through its vibrant and authentic Mexican sabor. A well known name in Mexico, they're starting to grow in US households through their vast line of products.

 

We were was tasked to help elevate their visual assets to match the vibrancy and wonderment of their products and roots. This started with a campaign based in the magical escape to the fantastical world of LALALANDIA, later evolving to a world closer to a surreal home and lifestyle known as Lovin' LA Vida LALA. The campaign is all about good vibes, delicious flavors and the everyday traditions that bring us closer together. We wanted to create a brand anthem that transports the magical world of LALALANDIA into stylized yet realistic environments where our consumer muses are free to express and share their creativity, passion and cravings for a taste only LALA can provide.

 

LALA brings the vibrant flavors and traditions of Latinx culture to the forefront of the brand’s U.S. presence. Our hero brand spot leveraged bright, bold color blocking, upbeat music, vibrant product shots and strategy-forward messaging to inspire consumers to savor a way of living so delicious, so rich and smooth and zesty, they couldn’t help lovin’ it. That look and feel made its way into social and digital assets in both English and Spanish.

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My role included: visual concepting, storyboarding and on set direction of brand anthem, concepting and editing of social creative, bilingual copy support