After a few years working with LALA on their look and feel, the client came to us looking for a brand refresh to align with evolving business objectives and new target audiences. We moved away from the surreal and whimsical world of LALALANDIA and La Vida LALA (their previous campaigns) and focused on a lifestyle that celebrates everything delicious and nutritious. From meals to moments, we’re making every day LALAlicious! 

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From tone and voice, color choices and new digital assets, we still kept the vibrancy and energy our past campaigns had and what the brand is known for but with a fresh and more real-world take. Grounding our content in the textures of real environments, textures and the language of real life, we reminded consumers that LALA possesses the special power to transform ordinary moments into LALAlicious celebrations.

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My role included: visual concepting, storyboarding and on set direction of brand anthem, on set direction of photography for social and web