Modelo CFP

In-store Shopper Ads, Website Design, Display Ads​

Recruiters for College Football Playoff-contending programs have one mission: bring top talent to their team. For CFP 2025, Modelo was going to do the same thing: use the persona of The Recruiter to bring top Full-Time Fan talents to Modelo. And we’re rewarding them as only Modelo can: with exclusive experiences that give Full-Time Fans the glory they deserve. 

To win? We just want to know you’re committed. Our shopper program used The Recruiter as a signpost to validate the sacrifices our fans happily make and give them the means and opportunity to be “seen” all season long with grand trip prizes to major college bowl moments with Modelo swag. We shot and used CGI to create photography that highlighted the passion of our fans and were able to skin them for the 10+ universities we partnered with during the CFP. 

My role included: visual concepting, print execution, on set direction of photography, landing page entry design