Concepting, Art Direction, Content Creation (static and video)

SnackFutures is Mondelēz International's innovation and venture hub with a mission to create a snacking world that is good for people, kind to the planet and deliciously fun. Working on two brands under that hub — CaPao and Dirt Kitchen — I was tasked on helping build their social media presence to start establishing brand awareness and trial. Both brands had similar messaging and audiences but very different aesthetics so concepting for both brands required ideas that were on brand and visually on brand.