Wellness isn’t about perfection, it’s just about being a little better. By dedicating themselves to making the best wellness supplements, NB Pure (formerly Nutritional Brands), makes it their mission to help people be better. With over 30 products with different purposes, NB Pure was looking for a packaging refresh that unified all their product lines and stood out on shelf amongst competitors. 

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I took a walk down the wellness/vitamin aisle myself and it's an overwhelming sea of similiar colors, lots of words and no easy way to figure out what you need. Using the insight that most consumers are looking to start their wellness journey but don't know where to start, I established a design hierarchy that put NB Pure's products into 4 categories with easy to digest (pun intended!) information on front of pack to allow for purchase decision to be made simply and quickly. 

 

The new packaging was well received by consumers and the colorful and bold design translated nicely to experiential as we designed a trade show booth for Expo West whose main structure is being repurposed yearly. 

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My role included: visual concepting and execution of brand identity and packaging, social photography direction and editing