Wellness isn’t about perfection, it’s just about being a little better. By dedicating themselves to making the best wellness supplements, NB Pure (formerly Nutritional Brands), makes it their mission to help people be better. After creating a variety of product lines under their main brand, NB Pure’s next step was a packaging refresh to bring them all together. I was tasked with creating a design that unified all their product lines and stood out on shelf amongst competitors.